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ProCredit. We are an international group of development-oriented commercial banks for micro, small and medium enterprises (MSME). We are active in Southeastern and Eastern Europe, South America and Germany. Our overarching goal is to combine a high developmental impact with economic success.

For our Group Marketing team at ProCredit Holding in Frankfurt am Main, we are seeking a motivated

Senior Marketing Analyst (m/f/d)

This position is based in Frankfurt am Main at ProCredit Holding, the listed parent company of our banking group.

Your role in our team:

As part of the Group Marketing team at ProCredit Holding, you will play a central role in advancing our group-wide marketing approach through strong analytical thinking and performance steering. You will act as a strategic interface between Marketing and Data & Analytics, translating our marketing strategy into measurable goals, relevant KPIs, and operational requirements – while also supporting the countries in evaluating and optimizing local marketing initia-tives. More specifically, you will have key responsibilities and duties, such as the following:

  • Translate the overarching marketing strategy into operational objectives and corresponding marketing KPIs for performance tracking
  • Collaborate closely with the Group Data & Analytics team (define marketing requirements, specify data needs and processing logics)
  • Cooperate with market research agencies to meet informational needs related to customers and competitors
  • Prepare and interpret analytical results for Group Marketing, including deriving actionable recommendations
  • Evaluate local implementation across countries, identify areas for improvement, and advise country marketing teams accordingly
  • Promote a data-driven working culture across the international marketing community
  • Contribute marketing-specific perspectives to digital performance measurement, customer journeys, and channel optimization

What we expect:

  • Several years of experience in marketing analytics, marketing controlling, or strategic marketing
  • Strong understanding of the link between marketing goals, data analysis, and operational execution
  • Proven experience working with Data & Analytics teams; ability to formulate precise requirements and interpret insights from a marketing perspective
  • Confident handling of KPIs, performance dashboards, and relevant analytics tools
  • Solid digital expertise, including experience with digital marketing metrics, marketing automation tools, and web analytics platforms (e.g. Google Analytics, HubSpot, Adobe Analytics)
  • Structured and proactive working style, with the ability to provide guidance and collaborate across multiple countries and cultures
  • Fluency in English; additional languages are an asset

What you can expect:

  • A challenging and diverse role with international exposure
  • Room for initiative and innovation in shaping the way we steer and measure marketing
  • A value-driven working environment focused on sustainability, transparency, and long-term development
  • A pleasant and open working atmosphere and an international team
  • Flat hierarchies and short decision paths
  • Interesting and challenging tasks and cross-team project work
  • Great location in the Bockenheim district of Frankfurt am Main
  • Company pension scheme
  • Deutschland Ticket (country-wide transportation pass valid on regional trams, busses and trains)
  • EGYM Wellpass (membership valid at a number of gyms throughout Germany as well as for online fitness courses)
  • JobRad (pick a bike and pay a monthly rental fee to the company with the option to buy after three years)

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Logo ProCredit Holding AG
ProCredit Holding AG
6 Jobs

Unser Standort

ProCredit Holding AGFrankfurt am Main, Deutschland
Pendelzeit
- - : - -

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